Amazon Prime Day 2023: what to expect

You know what Amazon Prime Day is, right? This is an annual two-day event held exclusively for Prime subscribers. In 2023, this takes place from Tuesday July 11 to June 12. Prime Day is a major event because it’s one of the few chances outside of Black Friday to get huge price reductions. It should also be noted that the massive influence of Amazon is also causing retailers like Best Buy, Target, Walmart, among many online stores, to lower their prices.

If you have something (or a lot of things) on your wishlist or gift list, Prime Day is something you should pay attention to. But, without knowing any of the offers beforehand, what can you expect to see discounts during the big sale? I’ll give you some big hints, shy of telling you what will be discounted.

First, subscribe

New Amazon Prime members can get a 30-day free trial of the membership, through Prime Day and beyond. For everyone else, the service costs $14.99 per month, or $139 when you choose to pay annually. In addition to being your golden ticket to access to Prime Day deals, you’ll get fast delivery, Prime Video content, and more.

Table and board games will be cheaper

If you’ve spotted our best board game article or frequently followed my colleague Charlie Hall’s tabletop coverage, you may find some of these products cheaper during Prime Day. Getting board games at a discount is a great way to add summer activities for family and friends.

This will be the perfect time to get game accessories

What do I mean by gaming accessories? Well, everything. You can expect to find discounts on game controllers, fast SSDs for PS5 and PC, microSD cards for the Nintendo Switch, Steam Deck and Asus ROG Ally, and much more – basically the things you’ll want maybe equipping your gaming setup will be deducted. I also expect the deals to extend to select gaming monitors, keyboards, laptops, headsets, and other peripherals. Of course, we’ll tell you more once July 11 arrives.

Stock up on video games, movies and box sets

Prime Day is the perfect time to be a gamer or fan of movies, anime, and other types of entertainment. Expect to see huge discounts on all of the above, giving you even more stuff to add to your backlog. There may even be offers on pre-orders.

Prime subscribers can already buy free games and DLCs

Throughout June and July, Amazon gave away games and DLC to those who subscribe and claim the goodies. So far, Arkane Studios Prey And Baldur’s Gate 2: Enhanced Edition are some of the highlights, but there are more. Monitor 2 players can get level 5 skips on their battle pass, some COD: Warzone cosmetics, and more.

Other retailers will bring the heat

As I mentioned earlier, Target, Best Buy, Walmart, Newegg, and many other retailers will join Prime Day, in a sense, by launching their own events. Over the past few years, retailers have improved their ability to match — sometimes exceed — Amazon’s own price cuts. As such, it’s definitely worth shopping off of Amazon if you don’t see the price drops you’re looking for.

Amazon's Luna controller in front of a TV and other devices

The Luna controller is $30 off and includes a free month of Luna+ as part of Amazon’s early Prime Day deals.
Image: Amazon

Some offers are already available

Amazon’s growing batch of Prime Day 2023 deals are decent, but they don’t set the world on fire. It’s intentional; the company is holding its big guns for July 11-12. Still, I encourage you to check them out ahead of Prime Day as we add new deals to this post.

You can follow the offers yourself, if you wish

Trust me when I say Polygon goes to great lengths to find exactly the deals on the products we love and know you love too. When you wake up on July 11 and head to our site, you’ll be greeted with more offers than you know what to do with. However, if you’re someone who only wants to make a minimal commitment with Prime Day or is picky about the prices they’ll commit to, we suggest tracking the deals yourself. Luckily for you, we have an article full of tips and tools that we love to use.

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