As CryptoDaily™ covered earlier, Choose.coma groundbreaking crypto platform linking CeFi and DeFi, has entered into a sponsorship deal with the Vienna Vikingsthe reigning European Football League (ELF) champions.
In case you missed it, the partnership goals to bring the worlds of sports and crypto together in the context of the American football boom in Europe. Choise.com will be supporting the Vikings through their second season in the ELF, inspired by the team’s enormous potential and determination to increase their trophy collection.
The Viennese club have already added the Choise.com brand to their gaming headsets and social media content, as well as giving the company exposure at Hohe Warte Stadium. The next step in this evolving relationship will be the launch of a special collection of fan-style VISA Crypterium cards honoring Vienna Vikings players and team officials.
We caught up with Choise.com CEO Vladimir Gorbunov to find out even more interesting details about the company’s sensational initiative to support the favorites of Europe’s most spectacular American football league.
Looks like the convergence of sports and crypto is a trend that shows no signs of stopping. What pushed Choise.com to ride this wave?
The phenomenon of crypto brands picking up big sports partnerships is no surprise; sport, just like cryptocurrency itself, has no borders or limits. Indeed, it has extraordinary power to bring people together from all over the world, which can benefit crypto businesses in terms of coverage. By collaborating with major sports rights holders, crypto advertisers reach an audience of millions of fans who can become their potential customers and loyal supporters.
The overriding goal of creating such an alliance is to help as many people as possible understand crypto banking through the use of products that provide a seamless experience. This is exactly what we took into account when we joined forces with the Vienna Vikings. By jumping into the sports sponsorship race, Choise.com had a great opportunity to make the crypto lifestyle accessible to everyone.
How will the collaboration with the Vienna Vikings help Choise.com stand out from the competition?
For starters, Choise.com takes precedence as the first crypto firm to partner with the American football club in Europe. Before that, we saw a wave of blockchain sponsorships bolstering teams in the National Football League, which is the premier tournament in the United States and Canada. The emergence of the ELF marked a crucial milestone in the history of American football in Europe, and the sport itself grew in popularity throughout the region. In Germany alone, American football experienced a real fan boom, becoming the number two sport behind football.
The Vienna Vikings are the defending champions of the ELF. Going into the 2023 season, they are undefeated which we believe is just the start of their big journey to clinch the title again. The Vikings’ accomplishments provide a strong presence for Choise.com, allowing us to make the most of the team’s growing influence in Europe and effectively communicate our mission and values.
What is also important is that this partnership takes place after the “crypto winter” which caused many sports rights holders to abandon crypto sponsorships. After all the meltdowns of 2022, they feel like crypto firms can be unstable partners with particular financial and reputational risks to the entire industry. In this context, the confidence of the Vienna Vikings in Choise.com and our products is a sign of credibility that the entire crypto industry badly needs.
Thanks to your joint efforts, Choise.com will give a unique look to one of its distinct products – the VISA Crypterium card. Do you plan to extend your partnership with the Vikings to other areas of your business?
All this remains to be discussed with our colleagues from the Viennese Vikings. From the Choise.com side, we see huge potential for our cooperation in many areas. The NFT market is quite a promising direction to consider, given that non-fungible tokens are the most common point of contract between crypto and sports. Not to mention, we’ve already gained some top-flight experience in creating digital collectibles – our latest Chobies NTO collection was a smash hit, with total sales exceeding $1.9 million.
Are you a fan of American football yourself?
Yes I love that ! That’s why I’m even happier to see our partnership with the Vikings grow. Doing an honorary draw ahead of the Vikings’ inaugural game in the 2023 ELF season was a very special moment for me and my son. The overwhelming feeling of oneness with the team that I saw and experienced that day I will never forget.
American football is quite a difficult sport that brings a lot of emotions and impressions to its lovers. At the same time, all the fans and players seem quite respectful to each other. For example, it is quite common to relish the applause of those who have been injured, even if they are on the opposing team.
There are other intricacies that make American football an extremely engaging experience. At Choise.com, we hope it will continue to make a big splash in the global sports industry, win the hearts of new fans, and bring them into a thriving world of crypto assets.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended for use as legal, tax, investment, financial or other advice.