Image: Colorful Rebel, courtesy of the brand
Two labels, two aesthetics, two horizons – united in their efforts to respond to current trends. Both labels, Colorful Rebel and Ten Cate, have their origins in the Netherlands, the former in the metropolitan area of Amsterdam, the latter in an idyllic village near the coast. Despite their differences – one a forward-thinking brand focused on the uplifting spirit of color, the other a long-standing underwear brand specializing in comfort and fit – the two brands have a distinct mission: meet the expectations of today’s customer. .
Colorful Rebel: trends, enlivened by a touch of color
Colorful Rebel is a brand with a unique and lively design approach. Inspired by the multifaceted and diverse streets of Amsterdam, this label has set itself the goal of spreading joy and lightness with its designs. The result? Powerful and distinctive pieces with a contemporary cut that meet the expectations of the modern customer. The collections consist of ready-to-wear styles for everyday occasions, feeding the fashion conscious with the latest trends and garments that show off those extra details that make a look unique.
Thus, the current SS23 collection for women offers two light and fluid pieces in bright or playful pink prints. Following current trends, Colorful Rebel has put together a series of crochet styles in sunset colors, as well as mesh shirts with lettuce hems in psychedelic prints – a common sight in current street style. The collection is renewed with graphic t-shirts and sweaters, with slogans that – literally – invite summer to the city, bearing in luminous letters “Summer Essence”, “The Secret of the Sun” or “Stay Sunny”. The men’s collection features a similar aesthetic with two- and three-piece looks featuring vibrant prints, floral designs on shirts and sweaters, and color-coded layered pieces.
With each new collection, Colorful Rebel proves its ability to adapt to the times, picking up trends that speak to the right generation between Generation Y and Generation Z.
Image: Colorful Rebel, courtesy of the brand
Image: Colorful Rebel, courtesy of the brand
Ten Cate: underwear for the whole family
Less frank and certainly less visible are the products of the underwear brand Ten Cate. The strength of this brand is elsewhere: its know-how for ten years in the comfort and cut of the clothes closest to the body. Founded in 1952, Ten Cate has established the image of a down-to-earth, reliable brand that offers superior quality at reasonable prices. Ten Cate has a strong family mentality and is focused on long-term businesses and partnerships.
With a wide range of styles for women, men and children, including underwear, swimwear, underwear, sleepwear and basic shirts and tank tops, Ten Cate’s assortment shows a breadth surprising. It reflects their mission to offer underwear “for the whole family”. For women’s fashion, the brand divides its products into the Basics, Secrets and Thermo lines, offering everyday basics, clothes that keep you warm and more delicate lingerie. For menswear, Ten Cate offers Basics, Fine and Thermo versions, while Fine includes styles with an extra soft and lightweight feel.
In particular, the brand focuses on using skin-friendly and environmentally friendly materials, such as sustainable cotton and breathable bamboo. While the brand sticks to timeless designs and versatile colors, they clearly reflect a philosophy that is growing in importance and value among customers who follow the idea of ”Buy Less, Choose Wisely”. , make it last”, looking for reliable and simple solutions for their everyday wardrobe.
Image: Ten Cate, courtesy of the brand
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