Key looks from Pharrell’s first LV show

Yesterday, Pharrell Williams officially opened Paris Fashion Week with her highly anticipated debut show for Louis Vuitton. Taking over from the late Virgil Abloh, Williams’ runway debut was, of course, complete with a lineup of celebrity guests including BeyoncĂ©, Jay-Z, Tyler, The Creator, Rihanna, Zendaya, Jaden Smith and more. Although the heavy celebrity presence generated a lot of buzz, the most important aspect was how Pharrell presented his vision of the Louis Vuitton man.

From reimagined prints to subverted styles and artist-inspired graphics, the Spring/Summer 2024 collection offered a versatile take on style. One of the main expressions of the collection was “Damoflage” – a new print that fuses Louis Vuitton’s heritage Damier pattern with camouflage. As such, the new pattern felt like an almost 8-bit graphic style that enveloped everything from tailored clothing to street-ready pieces. Damoflage highlights include a sublime yet sharp deep blue suit with a beaded chain-fastening jacket and patched shorts, a multi-coloured blazer-inspired jacket and a relaxed denim ensemble that mixes light and dark wash hues.

Besides Damoflage, Williams has also incorporated the heritage motif in a literal sense – respecting its classic nature while incorporating some updated touches. Damier’s signature brown pattern can be seen in a structured co-ord consisting of a four button mandarin collar jacket with matching cropped shorts, as well as a relaxed co-ord and cropped jacket in bright blue hues.

Another particularly exciting leather moment was an eye-catching invisible button overcoat and oversized bomber jacket worn by Pusha T and her brother No Malice. Water-adjacent landscapes shape the pieces’ background patterns and what appears in the foreground is a bold cinematic-style print that reads “The Louis Vuitton Lovers Presents.” Almost reminiscent of Pelle Pelle jackets, the pieces invoke a bold charisma that feels as vintage as it is contemporary. The blue jacket worn by No Malice was also complemented by a pair of matching leather pants.

Whether it’s fashion or music, Williams’ Virginia roots remain a constant impetus in her workflow. So it only made sense that the multi-hyphenate would bring those roots into its new design journey. The “LV-overs” motif, which nods to the “Virginia is for lovers” slogan, was first featured in show teasers but made its way onto the catwalk. The “LV-overs” design is the tallest in a deep blue crocodile embossed leather bomber jacket. Other standout pieces include a Chanel-style cropped knit jacket in stark white Damier with beaded detailing, a relaxed tracksuit with beaded trims, and a modern grey/black houndstooth coordination.

Besides William’s range of tailored and streetwear ensembles, another highlight of the collection is its accessories list. Specifically, the bags take the cake that offer the luxury house’s leather Speedy silhouette in bold tones alongside updated Damier patterns and Louis Vuitton’s crown trunk in Monogram Copper.

For many, Pharrell Williams is off to a good start at Louis Vuitton thanks to his fusion of the house’s signature codes with contemporary touches.

Elsewhere in fashion, BOTTER has proven that you can grow while having fun with its SS24 collection.

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