Neopets goes independent, cancels NFT gaming and promises a new era without “corporate baggage”

Neopets was one of the hottest destinations on the World Wide Web in the early 2000s, but the audience for its virtual pets has been in decline for years now. Neopets itself has also declined, admit its developers, who say they had to “work tirelessly to barely keep the site afloat” while operating at a loss for 10 years. Things will soon change, the developers say, because for the first time since 2005, Neopets is once again an independent company.

Viacom bought Neopets for $160 million near its peak in 2005 and sold it in 2014 to US edutainment entertainment company JumpStart, which was later acquired by Chinese game developer NetDragon. For undisclosed reasons, NetDragon shut down JumpStart last month, and Neopets might have gone along with it had it not been rescued by a “management buyout deal,” according to a team blog post. newly revamped Neopets development facility.

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