Top Fashion Stories of the Week: June 16

This week, as designers in London and Milan showcased their latest menswear offerings for Spring 2024, the fashion news cycle continued to generate excitement around this month’s fashion weeks. -this. Among notable headlines, Rihanna starred in Pharrell’s first film Louis Vuitton campaign, and Jacquemus has announced that it will hold its next show at the Palace of Versailles, just before Paris Men’s Fashion Week.

Off the track, the headlines veered off a bit. For one thing, Supreme reported a revenue drop of $523.1 million in the fiscal year ending March 2023, below VF Corp’s $600 million target. Meanwhile, Rhuigi Villaseñor, the designer behind Rhude, has been accused of stealing company funds to fund his “lavish lifestyle,” according to a new federal lawsuit.

Below, Hypebeast has rounded up the best fashion stories of the week so you can stay up to date on industry trends.

Rihanna in Pharrell’s first Louis Vuitton campaign

Before Pharrell’s official debut at the helm of Louis Vuitton, the menswear artistic director filed his very first campaign for the French Maison, starring Rihanna.

On Instagram, Pharrell shared an image of himself standing in the foreground of a gargantuan billboard hanging from a building in Paris, alongside the caption “LOUIS VUITTON MEN Spring-Summer 2024”. In the campaign, Rihanna puts her baby bump front and center while wearing a range of LV’s signature Keepall accessories.

Pharrell will debut his inaugural collection for Louis Vuitton on June 20 during Paris Men’s Fashion Week.

Supreme announced lower revenue in fiscal year ending March 2023

In the fiscal year ending March 2023, Supreme reported revenue of $523.1 million, down $38.4 million from the same figure a year earlier, according to the report. parent company VF Corp.

The streetwear brand’s revenue fell well short of VF Corp’s $600 million target. Additionally, Supreme’s net income took a hit, totaling US$64.8 million, down from US$82.4 million last year.

VF Corp, which owns brands such as Dickies, The North Face, Vans and Timberland, acquired Supreme in a $2.1 billion deal in late 2020. The sale of the brand led many fans to wondering if Supreme would still be able to maintain its place in streetwear. In February last year, the imprint appointed Denim Tears’ Tremaine Emory as creative director, aiming to strengthen its roots through a progressive perspective.

Rhuigi Villaseñor stole funds from Rhude company to support his ‘lavish lifestyle’, new federal lawsuit claims

Rhuigi Villaseñor, the designer of LA-based luxury streetwear brand Rhude, faces charges of stealing company funds to support his own ‘lavish lifestyle’ in a lawsuit federal, according to Los Angeles Times.

Filed by George Robertson, owner of a 20% stake in the Rhude brand, the lawsuit alleges that Villaseñor “looted the coffers of Rhude companies” to meet his expensive bills, including those for “private jet travel, Italian holidays, Ferraris, Lamborghinis and a $100,000 watch collection,” according to the outlet.

Robertson, who is seeking compensation and removal from executive power of Villaseñor at Rhude Companies, also alleges in the lawsuit that the designer earned annual revenues of more than US$30 million. But while the brand’s sales have hit eight figures, Robertson, as co-owner, says he’s received annual distributions as low as $41,000 from Villaseñor. Further, Robertson alleges that Villaseñor conceals the sales by regularly selling Rhude’s products to VIP customers at private sales and keeping the profits for himself.

Jacquemus will hold his next show at the Palace of Versailles

Jacquemus announced earlier this week that his next fashion show will take place at the Château de Versailles.

Being able to put on a show at Versailles has always been a childhood dream,” says Simon Porte Jacquemus. WWD. “I was so inspired by this historic venue during the design process that it led me to explore many new creative possibilities, different from my past shows, but still very Jacquemus. I am truly honored and proud to be able to show there, as an independent fashion house, it will be a very special moment for Jacquemus.

In addition to unveiling the latest collection, the upcoming show will serve as the next step in the brand’s change strategy to expand its international retail arm. “The goal is to create, in the collective unconscious, increasingly strong luxury brand signifiers around Jacquemus,” said Jacquemus CEO Bastien Daguzan.

Jacquemus’ show at the Palace of Versailles will take place on June 26.

Daniel W. Fletcher steps down as creative director of Fiorucci

Daniel W. Fletcher will leave his role as Fiorucci’s menswear artistic director at the end of June, according to WWD.

“I’m immensely proud of what we’ve achieved together during my time here and we’ve had so much fun along the way. It’s been an honor to contribute to this brand that has such a rich history, and I wish Fiorucci all the best. for the future,” he said in a statement, according to the outlet.

Reports indicate that Fletcher’s departure from the label was “amicable” and that going forward, he will devote his full attention to his eponymous label. Fletcher’s final collection for Fiorucci will be Resort 2024. Further information regarding Fletcher’s plans, as well as Fiorucci’s, will be provided at a later date.

VERDY has been appointed artistic director of BLACKPINK’s Visit Born Pink

Japanese artist and graphic designer VERDY has been appointed creative director of BLACKPINK’s born pink Visit.

In the role, VERDY designed an exclusive collection to celebrate the next installment of the K-pop group’s nearly year-long tour. To date, the designer has not shared any images of his work for BLACKPINK, though press images see his familiar Vick persona alongside cartoonish iterations of YG Entertainment’s mascot KRUNK. For the tour, VERDY plans to merge their unique design codes with the girl group’s feminine aesthetic.

LVMH partners with Epic Games to produce immersive digital experiences with 3D technology

LVMHMoët Hennessy Louis Vuitton has announced that it will extend its partnership with Epic Games, the creator of Fortnite and Unreal Engine, to establish new kinds of immersive experiences for its high-end fashion houses.

Under the agreement, LVMH and its Maisons, including Louis Vuitton, Céline and Dior, among others, will leverage industry-leading three-dimensional creation tools from Epic to produce dressing rooms and fashion shows. virtual fashions, 360-degree product carousels, AR-powered experiences and digital twins, among other digital-focused initiatives. Epic’s toolkit, which houses Reality Capture, Twinmotion and MetaHuman alongside Unreal, will enable LVMH businesses to establish stronger identities in the ever-expanding virtual domains.

3.Paradis will hold its first fashion show during Paris Fashion Week

10-year-old French-Canadian contemporary ready-to-wear brand 3.Paradis will stage its first-ever show during Paris Men’s Fashion Week later this month, according to WWD.

The brand, led by artistic director Emeric Tchatchoua, will invest on June 23 in the square des Périchaux, a public garden in the 15th arrondissement of Paris. The designer will present a Spring 2024 collection there, titled “Journey of Dreams,” built on celebrating “the process of living our dreams,” according to the outlet.

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