Every big business needs a sleek website to match. A high converting site that demonstrates your credibility and compels someone to buy or get in touch can make or break your business. Investing in copywriters, web designers, and developers is the route most entrepreneurs take, but what if there was a way to get so much of the value in a fraction of the time and expense. ?
Within an hour, you can set up a drag-and-drop website builder, refresh your brand with an AI graphic design tool, and start running Google, Twitter, or Facebook ads. But what about the words on the page? How will you share the information customers need in the most effective way?
With a solid understanding of your business and smart incentives, you can have every element of an impressive landing page live and ready to go, ready to test with an audience and gauge the results.
Here’s how to put together the components of an effective landing page, using ChatGPT to create a value proposition, attract your ideal customer, talk about their biggest challenges, paint the big picture, and add a call to action. convincing.
How to Ask ChatGPT to Write Your Website Copy
1. Create your value proposition
Anything above the fold of your website, before someone has to scroll down, is prime real estate for buyers. Don’t waste it with confusing messages and multiple options from where to click. This space has only one objective: to attract attention. Let someone know they’re in the right place and intrigue them to find out more. Make them want to scroll down to follow their curiosity.
To achieve this effect, you need a value proposition. Here is the prompt to enter ChatGPT. “My company works with [target audience] reach [the 3 main results you create for customers]. After working with us, they feel [the change you create for people]. We are unique because we [ways in which your business is unique]. Create 10 value proposition options from this information. Each should speak directly to a member of our target audience and be really compelling, so that they want to know more. »
Here is an example of a prompt: “My company works with marketers from B2B companies to succeed on social media with a trusted partner agency. After working with us, they feel relaxed, reassured and love that their marketing is in good hands. We are unique because we hire experts to manage our clients’ accounts and we speak in their language. Can you create 10 options for value propositions from this information. Everyone should approach directly to a member of our target audience and be really convincing, so that they want to know more.
Once you have your options, choose your top 3 and test them out. Share them on social media and see which one resonates best. You can even run ads for A/B testing. Add the winner to your website banner to grab attention the right way and save the others for further down the page.
2. Attract your ideal client
Too many companies don’t really know who their ideal customer is. They do not want to refuse work, so they please everyone. They water down their message and don’t say no. The result is a chewy offering that tries to be everything for everyone, not a clear, strong brand that brings together loyal fans. To build a strong customer base, your customers need to feel that you are the only option for them. They need to see themselves benefiting from your product and service because you understand their hopes and dreams.
Invite ChatGPT in the following way. “My company’s customers are [describe your dream customer in terms of demographics, location, interests, life stages and anything else relevant.] They want to reach [describe what your dream customer is looking to achieve in engaging your services]. Can you give me 6 bullet points that succinctly describe this person, in a way they would relate to. These six bullet points will be placed under the heading “Our customers are…” and should be of interest to people who fit the description provided. »
Here is an example prompt. My company’s clients are creators and coaches who work with clients every month but want to earn more without being too busy. They want to share more of their work and have more impact. They don’t want to rush out without time for themselves. They want to generate passive income and attract higher value customers. Can you give me 6 bullet points that succinctly describe this person, in a way they would relate to. These six bullet points will be placed under the heading “Our customers are…” and should be of interest to people who fit the description provided.
Read ChatGPT’s suggestions and check that they fit the bill. For edits, keep asking for the information with a different style, tone, or voice depending on your brand. When you’ve finalized the bullet points, add a homepage section with the title “Who we work with” or “We work with people who…” and add them below, in whatever format suits your site, with checkmarks or the like as checkmarks. .
3. Talk about their biggest challenges
It’s not enough to understand what your dream customers want to achieve. You need to understand their challenges. You have to show empathy. You need to demonstrate that you know how to ease their pains and worries with your product or service. While you probably do, you’re probably not communicating it well enough for them to get in touch. That’s where this prompt comes in.
After your value proposition and “who we work with” bullet points, ask ChatGPT to tell you about your target audience’s biggest challenges. “I have described my company’s customers in detail (in my last question). Now can you explain their three biggest challenges in a way that speaks directly to them, as things they want to stop experiencing. These three bullet points will go under a sentence that starts with “They want…”.
Evaluate the answers ChatGPT gives and ask for them to be shorter, more punchy, or in a different tone. Read the challenges out loud and ask yourself if they capture the essence of your target audience’s pains. Edit and regenerate the responses as needed and once you are satisfied, add this header and accompanying words to your website homepage.
4. Give an overview
Here comes the fun part. You’ve caught your reader’s attention, he’s pretty sure you work with people like him, and he thinks you understand his issues. Now is where you paint a picture of what life might be like if they started working with you. They are primed, so appeal to their visionary nature with this next section.
Here is the prompt. “Now that you know my ideal client, their biggest challenges and how my business helps them, can you give me a paragraph that starts with ‘Imagine if’ and describe how amazing their life could be with all their problems solved. working with us. Explain how they will feel and the changes they will experience. Talk to them directly in this paragraph.
What follows will probably be a long paragraph, so invite ChatGPT further by specifying the parts you like and ask for it to be changed. Test this paragraph with a client; accurately describe the effect you have had on their lives? You can also ask ChatGPT to, “Describe a landscape image that could accompany this paragraph that would appeal to members of my target audience and inspire them to work with my business. It should include colors [explain your brand’s colour palette] and be in style [describe the style of your brand].” Regenerate the response until you are satisfied. When you have this description, paste it into Midjourney to generate one or more images that can be featured on your homepage.
5. Add a compelling call to action
With ChatGPT results so far, your website is set up for success and your ideal client is hungry for transformation. The final piece of the puzzle is a clear call to action and social proof. Visitors to your site should feel like other people have achieved this result and they should be directed to take the next step. This part requires two prompts.
A prompt, “Now I want my customer to click on a button and contact me. Can you give me 3 options, each less than 6 words, of text that could be on this button? They will use this button to [book a call, make an enquiry, pay a deposit / delete as appropriate] and it must be compelling and linked to the transformation described above. Once you have these options, add a call to action button in the header of your homepage, one under the biggest challenges section, and one at the very bottom. You can also embed these calls to action in certain ads to see which inspires the most action.
Finally, you need testimonials. The best testimonial comes from a real customer, comes with their name, company name, and photo, and describes a specific, relevant challenge they’ve overcome since working with you. Here is the prompt for your LLM. “My ideal client experiences these three main challenges: [paste the challenges from earlier in the chat.] Please can you write a testimonial paragraph for each challenge, from a client who has encountered that exact challenge and hasn’t experienced it since working with us. »
You will now have three testimonials which can be regenerated and changed with other prompts. Rather than adding these testimonials to your site (which isn’t advisable, as they were made up), think about people in your existing customer base who have actually experienced the transformation described, and then email them. Compose the email with this prompt. “Can you write an e-mail to my client, [name], and ask them if I can have a testimonial from them for my homepage, to help more people in the same way. Include a testimonial [1, 2 or 3] and ask them if they would be happy to add their name to this paragraph or if they would like to make changes. Say that would be much appreciated. When you have the message, email your customers, get their approval, and add the testimonials to your site.
Don’t leave your homepage to chance. Train ChatGPT to write your copy in 5 easy steps, made possible by these specific prompts. Make sure your business’s digital storefront is perfectly formatted, incredibly attractive, and ridiculously relevant to get more requests than you know what to do with.