Fashion month is back and this time we’re staying tuned to what’s emerging for the Spring/Summer 2024 menswear season. reworking of workwear-inspired luxury alongside retro-futuristic looks. But as MFW runs its course, many are gearing up for what’s to come from Paris, which is set to kick off on June 20.
The season is expected to see moments ranging from Pharrell’s debut to
Pharrell’s first men’s collection at Louis Vuitton
Perhaps the most anticipated PFW moment this month is Pharrell’s debut collection at Louis Vuitton. Last February, it was announced that the famous musical artist and producer would take on the role of creative director of menswear at Louis Vuitton – a discussion that lasted long after the death of Virgil Abloh. The new partnership isn’t the first time Pharrell and Louis Vuitton have worked together as the entities released collaborations in 2004 and 2008. But taking on the role of creative director is a huge step.
Earlier this week, Pharrell released its first campaign for the French house, which featured a pregnant Rihanna holding several Keepall bags. Pharrell will unveil his first menswear collection for Louis Vuitton at 8:30 p.m. on PFW’s opening day.
Jacquemus at the Palace of Versailles
Simon Porte Jacquemus’ eponymous brand will hold its next show at the Palace of Versailles, an exhibition of opulence, history and refined styles. From the lavender fields of Valensole to the beaches of O’ahu, Jacquemus is known for its beautiful destination shows. At this point, it has almost become an expectation of how the native of Salon-de-Provence will present his lines.
In addition to exhibiting the brand’s next collection, the new show is part of a broader brand strategy. A key part of the new plan includes expanding the brand’s international retail arm. Jacquemus’ fashion show at the Palace of Versailles is scheduled for June 26.
All eyes will be on RHUDE’s next show given today’s news of charges being brought against the brand’s founder, Rhugi Villaseñor, for stealing company funds to support his lifestyle. The federal lawsuit was brought by George Roberston, who owns a 20% stake in RHUDE. The lawsuit claims that Villaseñor “looted the coffers of RHUDE companies” to meet his expensive bills, including those for “private jet travel, vacations in Italy, Ferraris, Lamborghinis and a $100,000 collection. of watches”, according to the Los Angeles Times.
Robertson claims that although the brand has annual revenues in excess of US$30 million, it has only received annual distributions of US$41,000 from Villaseñor. Given the retrial and Villaseñor’s recent departure from Bally after just a year, many will begin to wonder what the future holds for the famed luxury streetwear brand. RHUDE’s show is scheduled for June 21.
The KidSuper Theater Experience
KidSuper’s Colm Dillane is known for his exciting show presentations ranging from a Tyra Banks-hosted comedy show for FW23 to a Christie’s auction-inspired show for SS23. Now Dillane is upping the ante for SS24 with a new theatrical experience.
Although the format hasn’t been fully revealed, the ‘How to Find an Idea’ show is expected to take the form of a musical, adding to the roster of lively and entertaining experiences. brand. In an Instagram post, Dillane said, “I can’t tell you the address because of the hustle and bustle last year haha anyway in 20 days this is my hardest show so far. It could be awesome or awful, the classic KidSuper. So whatever it is, it’s sure to be another experience to talk about.
Loewe launches into short films
Loewe’s collections under the direction of Jonathan Anderson are always an expected fashion week show given the designer’s knack for unique, yet wearable, creative constructs. But this time the brand decided to release a teaser for the upcoming show and it was no small production. To take it forward, Loewe teamed up with Italian filmmaker Luca Guadagnino (call me by your name And bones and all) for a short film.
Title I dreamed of LOEWE, the short film offers a preview of some PAP parts and accessories from the soon to be unveiled collection. But alongside the objects, the short film shot by David Zwriner in New York also reveals a look at the surroundings. Specifically, it features pieces from 2010 Echolalia collection of Austrian artist Franz West. Loewe’s show is scheduled for June 24.