Why having a mobile app for your business is crucial

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Back then, having a website was all the rage; the companies that had a website were the big players and the people who could afford to pay a huge amount of money. Fast forward about 20 years, and a company that doesn’t having a website is considered the odd one out.

Anyone with a laptop, an internet connection, and some basic technical knowledge can hop on the internet and create a really nice looking website. Fast forward a few decades and you see Steve Jobs on stage introducing the iPhone, and people go crazy. In less than a year, the App Store was launched with 500 apps, and the journey began.

Apps are generally seen as a luxury addition to the business – a “We’d love to have one! But we have more important things to focus on right now” type of addition. But it is becoming more and more essential for a company to have a mobile application. The global mobile application development market size was valued at USD 197.2 billion in 2021. It is expected to reach around USD 583.03 billion, growing at a CAGR of 12.8% during the forecast period (2022- 2030).

The substantial growth of the mobile app market points to a clear trend: mobile apps are no longer just luxury additions for businesses, but rather essential tools for reaching and interacting with customers. Ignoring this trend could mean missing out on potential opportunities.

So, if you want to get your fair share of this huge sum, developing a mobile app is no longer an option.

Related: 6 Benefits of Having a Mobile App for Your Business

Boosting Customer Interactions: The Power of Increased Customer Engagement with Mobile Apps

How often do you open your browser on your smartphone and go to a website instead of opening your smartphone and just tapping on an app? The contrast is striking.

Everyone is on their phone these days, especially on various apps, and your work app could easily be one of those apps. I’m not going to elaborate on how push notification activation rates on the Android OS range from 49% to 95%, with support at 81% – and on the iOS side they range from 29% to 73%, with a middle equal to 51%.

But I’ll tell you how an app could easily deliver personalized content to each user based on their behavior: someone added something to a cart and left without buying it? Send them a reminder to complete the payment. User X’s birthday is today? Send them an additional discount. Has anyone repeatedly expressed interest in your articles about the Northern Lights in Iceland? Send them a travel recommendation in September.

Empowering Your Brand: The Impact of Mobile Apps on Visibility and Recognition

Having a mobile app is basically free advertising. Every smartphone is considered a potential free space to advertise your business. Think of it this way: every time your customer opens their smartphone, they will see your app. It’s like you psychologically brand your business in their minds, and what’s the result? The first time they need a service you provide or a product you sell, you will be the one they will contact.

Another aspect of brand visibility and recognition is your brand colors, designs, and even tone. Using these elements in the app strengthens your brand in the mind of the customer.

And finally, if your app contains modern features, such as an easy-to-use interface, a messenger for instant customer support, the ability to personalize content, and timely push notifications, your app and your business will be held in check. high regard for providing quality service and being a customer-centric company.

Related: Here’s Exactly What You Need to Do to Launch a Mobile App

Today’s business landscape has evolved so much that having a mobile app has gone from a luxury to a necessity. Mobile apps are key to improving customer engagement. Since they are more easily accessible than websites on a smartphone and with features like push notifications and personalization, businesses can deliver personalized content directly to their consumers, resulting in increased engagement.

Having a mobile app gives a significant boost to a brand’s visibility and recognition. The continued presence of the app on a user’s device, combined with the consistent use of colors, design and brand voice throughout the app, imprints the brand in the mind of the user . Incorporating modern features and user-friendly interface in the app also positions the company as a quality service provider, thereby raising its position in the minds of consumers.

In the ever-changing digital age, having a mobile app is not just an optional add-on, but a crucial business tool that delivers significant benefits in terms of customer engagement, brand visibility and share. Steps.

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