Why Software Developers Choose Small Business Over Big Tech

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In recent years, there has been growing recognition of the vital role small and medium-sized enterprises (SMEs) and startups play in driving innovation and economic growth. Amid the downturn of the pandemic, many new businesses have been created, and the majority of them are online or digital in nature. So, as more businesses have turned to or started their operations online, the demand for skilled developers has only increased, making software developers increasingly critical to the success of SMBs. and startups around the world.

Despite the talent shortage in the industry, there has been a growing trend of software developers joining SMBs and startups rather than the big tech logos that have traditionally been the most coveted. According to recent reports, global demand for developers is outstripping supply, with the tech sector being particularly hard hit. More and more businesses are looking to expand their digital infrastructure and stay competitive in an increasingly online world, leading to fierce competition among businesses to attract top talent.

Related: Being a Small Business Can Be a Big Recruiting Advantage

Ditch the logos

While logo recognition may appeal to some, more and more software developers are opting to join SMBs and startups over behemoths. A key driver is the ability for developers to work on a wider range of projects and with a wider range of technologies, providing a more diverse and engaging experience than the narrow focus they may be tasked with at large companies. technologies. As small businesses increasingly invest in their digital infrastructure and operations, they have created a wealth of opportunities for developers looking to work with cutting-edge technologies and be part of an exciting world of innovation. and emerging applications and solutions.

Small businesses and startups also tend to offer greater flexibility and a better work-life balance, with many companies embracing remote working and flexible hours to attract and retain talent. This flexibility can be a big factor in attracting developers who value a healthy work-life balance and greater autonomy in their work. Last year, DigitalOcean research showed that finding remote work was a primary consideration for leaving existing jobs or taking on new ones among developers.

Another key driver of the trend towards SMBs is the ability for individual developers to have a greater impact on the business. In a smaller, leaner organization, developers often have a more direct line of communication with key stakeholders, allowing them to understand the business context of their work and have a tangible impact on success and success. future of the company.

Related: Recruiting on a Budget? Here are 7 ways to beat big business to become top talent

The future needs of and for developers

Looking to the future, the demand for software developers in SMEs and startups is expected to increase. In DigitalOcean’s latest Currents report, which analyzes trends among small digital businesses, 51% of companies planning to hire in the next year say they will be hiring for software development roles.

To stay competitive by attracting and retaining top talent, SMBs need to take proactive steps. This includes offering competitive salaries and comprehensive benefits to attract qualified developers. Additionally, adopting flexible work arrangements and fostering an engaging and rewarding work environment can make a significant difference.

But it’s not just the perks and benefits that SMEs should pay attention to. Developers also want to be on the cutting edge of technology. Therefore, small digital businesses should also pay close attention to the broader changes on the horizon that are likely to affect them in the future.

For example, the rise of artificial intelligence and machine learning is poised to revolutionize many industries, creating new opportunities for innovative companies and developers. Small businesses need to be aware of these opportunities, as well as the potential threats they can bring, so that they are not caught off guard in the future.

And in addition to future technology, SMBs should pay attention to their day-to-day infrastructure. Developers are particularly looking for simplicity, documentation and ease. That’s why SMBs need to pay close attention to their cloud and technology providers early in the process to ensure a simple and scalable process going forward.

In this challenging and rapidly changing economic landscape, it is clear that software developers will continue to play a vital role in the success of digital SMEs and startups. But by embracing new technologies and creating engaging and rewarding work environments, SMEs can and are already positioning themselves competitively to attract the talent they need to scale and grow.

Related: 4 Strategies for Companies to Attract and Retain Software Developers

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